Political tensions in the process of mobilization-demobilization: The movement #YoSoy132
The aim of this paper is to highlight the main tensions of #YoSoy132 movement, emerged in Mexico in 2012 electoral process, and spread up to dozens Whitland RFC of cities across the country.Despite the symbolic impact it had on the electoral campaign and in the soul of citizen groups, the Gel Doccia movement did not achieve its immediate goals.It e